Sillage uses the semantic web to customise online marketing

Sillage uses the semantic web to customise online marketing

Laurent Sass, CEO of Sillage, is targeting his software system at companies that have turnover of more than 20 million euros. (© Sillage)

Sillage, a company founded in Rennes in January 2012, is developing a software tool that uses the semantic web to improve and customise online marketing.

The project is a technological challenge drawing on emerging technologies, scalable cloud, big data and multi-agent systems. It complies with emerging marketing practices including extreme personalisation, intelligent customer loyalty, cycles and behavioural reactions. The system will target companies with a very large turnover online and agencies such as Insee that process a very large quantity of information provided online.

The company is being managed by a software integration expert for marketing sectors, Laurent Sass, who has 15 years’ experience in database administration, software development, Business Intelligence, CRM and software integration.

To succeed in his project, he will not only be recruiting four computer Ph.Ds by December 2012 but will also be looking for funding. The company’s founder is being assisted by Rennes Atalante in building his business plan. He has recently moved into new premises rented from Rennes Métropole (Rennes district council) in the Orchis business incubator in Le Rheu to the west of Rennes.